Digital Marketing Welcome to our video on digital marketing! Digital marketing is the process of promoting products or services using digital technologies such as the internet, social media, and mobile apps. It's a crucial component of modern business, as more and more people are using the internet to find information, make purchases, and connect with brands. So, what does digital marketing involve? It can include a wide range of tactics, such as search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Each of these tactics has the goal of reaching customers where they are spending their time online, whether that's on search engines, social media platforms, or websites. One of the key benefits of digital marketing is that it allows businesses to track and measure the success of their campaigns in real-time. This means that they can see how many people are visiting their website, what they're looking at, and whet...